The most popular and well-known communication service in the world is WhatsApp, and it enjoys incredibly great popularity around the world. This software, represented by the largest messenger, is used on an ongoing basis by more than 1.6 billion people, all of which make up its permanent active audience. This service tries to do everything for the sake of its development, introducing various innovations over and over again. Many years ago, it was bought by the Facebook corporation, promising not to interfere in its work, but the company’s management changed their mind on this matter and began to decide on their own what to do. As a result, they decided to make this service paid for users, however, it will be possible to continue to use it for free, but with some inconvenience.
Today, January 17, 2020, the reputable newspaper The Wall Street Journal announced that Facebook has begun an internal experiment, doing this solely in order to start making big money this year on WhatsApp. It is noted that the management of the corporation is completely unsatisfied that with an audience of more than 1.6 billion people, this service practically does not bring real income, in comparison with what it could bring. That is why they decided to add advertising to this communication software, which will be displayed wherever possible. All the money from such a demonstration will go into the hands of an American corporation, which, in turn, will allow it to earn tens or even hundreds of times more money than now. 
At the same time, Facebook understands that not everyone will like advertising, therefore, it also jointly tests the paid subscription function, paying for which WhatsApp users can use this service without advertising. How much this subscription will cost is unknown, but you can count on a price tag of $ 1 (62 rubles). You will have to give so much every month, but users will have an alternative – continue to use this service for communication, but with advertising built into it. According to the newspaper, advertising will be similar to regular user-generated content, while containing an almost imperceptible inscription that it is an advertisement. Such an innovation will allow Facebook to additionally earn tens of billions of dollars every year, and possibly more, depending on the amount of advertising.
It is quite obvious that such an innovation is guaranteed to negatively affect this entire service, because using it will turn out to be an order of magnitude less pleasant than at present. Owners of smartphones will have to watch ads, or pay money for their absence, while now you don’t need to give them away for anything, and there is no advertising inside WhatsApp. It is expected that this kind of innovation, due to which this service will become virtually paid, will be introduced as early as 2020, that is, it will not take too long to wait for such an event. Now, at present, this messenger brings Facebook money only at the expense of business users who pay money for sending messages and for many other features.